How We Work

Process-Driven.
Outcome-Focused.

Acquiry runs structured, confidential M&A processes for buyers and sellers of digital businesses. Every mandate follows a disciplined framework designed to maximise value, minimise disruption, and get deals done. Here is exactly how we work.

How We Approach Every Mandate

Consistent execution at scale requires more than experience. It requires a clear set of operating principles that hold up under the pressure of a live transaction.

01

Confidentiality First

Every mandate is executed under strict confidentiality protocols. Buyer identities, deal terms, and transaction details are never disclosed publicly. NDAs are executed before any information is shared.

02

Alignment of Incentives

Acquiry operates on a success fee model. We do not charge upfront retainers. Our fee is a percentage of the transaction value, payable on completion. We only get paid when you get paid.

03

Honest Valuation

We tell clients what their business is worth, not what they want to hear. Overpriced mandates waste time and damage credibility with buyers. We establish realistic ranges grounded in market data.

04

Competitive Tension

The best outcomes come from multiple buyers competing for the same asset. We run structured processes designed to create genuine competition, not just present a single offer for acceptance.

05

Institutional Quality

Every mandate is supported by institutional-grade documentation: CIM, financial model, deal room, and process letter. The quality of preparation directly affects buyer confidence and process speed.

06

Speed Without Shortcuts

Time kills deals. We move quickly at every stage while maintaining the rigour required to get transactions across the line. Momentum is managed actively throughout the process.

How We Run a Sell-Side Mandate

From initial engagement to settlement, a sell-side mandate with Acquiry follows a structured six-stage process. Each stage has clear deliverables and defined responsibilities.

1
Stage 1 · Week 1-2

Initial Assessment & Mandate Agreement

We conduct a confidential assessment of your business covering financials, traffic, technology, team structure, and market position. We establish a realistic valuation range, identify the most likely buyer profiles, and agree on mandate terms. No upfront fees are charged at this stage.

Valuation Range Buyer Profile Analysis Mandate Agreement
2
Stage 2 · Week 2-4

Preparation & Documentation

We build the Confidential Information Memorandum, financial model, and deal room. We prepare a teaser document for initial outreach and establish the process timeline and buyer outreach list. The quality of preparation at this stage sets the tone for the entire process.

CIM Financial Model Deal Room Setup Teaser Document Buyer Longlist
3
Stage 3 · Week 4-8

Confidential Buyer Outreach

We approach qualified buyers from our network with the teaser document. Interested parties execute NDAs before receiving the CIM. We manage all buyer communications, Q&A sessions, and management call scheduling. Unqualified interest is filtered out early to protect your time.

NDA Execution CIM Distribution Buyer Q&A Management Management Calls
4
Stage 4 · Week 6-10

Indicative Offers & Shortlisting

Qualified buyers submit indicative offers. We analyse and compare offers across price, structure, conditions, and buyer credibility. We advise on which offers to progress, negotiate improvements to indicative terms, and shortlist buyers for the next stage. We maintain competitive tension throughout.

Offer Analysis Buyer Shortlist Term Negotiation
5
Stage 5 · Week 8-14

Due Diligence & Exclusivity

The preferred buyer enters exclusivity and conducts detailed due diligence. We manage the deal room, coordinate information requests, and maintain momentum. We negotiate deal terms, purchase price adjustments, representations, warranties, and conditions precedent in parallel with due diligence.

DD Coordination Deal Room Management Term Sheet Negotiation SPA Negotiation Support
6
Stage 6 · Week 12-20

Execution & Settlement

We coordinate with legal counsel on transaction documentation, manage the signing process, and support the transition period. We remain involved through to settlement and, where applicable, provide earnout monitoring and integration advisory to protect value through the handover period.

Legal Coordination Signing Management Settlement Transition Support

How We Run a Buy-Side Mandate

Buy-side mandates follow a structured sourcing and execution process. We identify targets, qualify opportunities, and manage the acquisition process on behalf of the buyer.

1
Stage 1

Acquisition Criteria & Mandate Setup

We work with the buyer to define precise acquisition criteria: vertical, revenue range, geography, business model, growth profile, and strategic rationale. A clear mandate brief is the foundation of an effective sourcing process. Vague criteria produce poor-fit opportunities.

2
Stage 2

Target Identification & Sourcing

We identify target businesses through our proprietary network, direct outreach, and market intelligence. Most high-quality targets are not actively for sale. We approach owners confidentially to assess interest, which requires relationship capital that most buyers do not have independently.

3
Stage 3

Qualification & Initial Assessment

We conduct preliminary assessment of each target against the acquisition criteria. We obtain high-level financial and operational information under NDA and prepare a target assessment for the buyer. Only qualified opportunities are progressed to the next stage.

4
Stage 4

Indicative Offer & Negotiation

We advise on indicative offer pricing and structure, and manage the negotiation process with the seller. We structure the offer to be competitive while protecting the buyer's interests. We manage the gap between seller expectations and buyer valuation.

5
Stage 5

Due Diligence & Execution

We coordinate the due diligence process, manage information requests, and maintain deal momentum. We negotiate final terms, manage the legal process alongside transaction counsel, and coordinate through to signing and settlement.

How Acquiry Charges

Our fee structure is designed to align our incentives with yours. We do not charge upfront retainers. We are paid when you achieve your outcome.

Sell-Side Services

A success fee calculated as a percentage of the total transaction value, payable on completion of the transaction. The percentage is agreed at mandate commencement and is tiered based on transaction size. No upfront fees are charged.

Success fee only. No retainer. No upfront cost.

Buy-Side Services

A success fee payable on completion of an acquisition, calculated as a percentage of the transaction value. For structured acquisition pipeline mandates, a monthly retainer may apply, which is credited against the success fee on completion.

Success fee on completion. Retainer credited against success fee.

Ready to Start a Mandate?

Whether you are buying or selling, the first step is a confidential conversation. No commitment required.