Financial Tools

SDE vs EBITDA
Calculator

Enter your business financials below to calculate both Seller's Discretionary Earnings and EBITDA, and see what each metric implies for your valuation range.

Business Financials

Include payroll (excluding owner), marketing, software, rent, etc.
The salary the owner pays themselves. Added back in SDE calculation.
Car, travel, phone, meals billed to the business.
Legal fees, one-time projects, redundancy costs, etc.

Results

Gross Profit --
Net Profit (before add-backs) --
EBITDA --
SDE (Seller's Discretionary Earnings) --
EBITDA Margin --
SDE Margin --

Which metric should I use?

SDE is used for smaller owner-operated businesses (typically under $5M revenue). It adds back the owner's salary and personal expenses because the buyer will replace the owner with their own management.

EBITDA is used for larger businesses with professional management teams in place. It does not add back owner salary because the business runs independently of the owner.

SDE

Seller's Discretionary Earnings

SDE = Net Profit + Owner Salary + Owner Personal Expenses + Non-Recurring Expenses + D&A + Interest + Tax. It represents the total financial benefit the owner extracts from the business annually. Used by individual buyers and search funds acquiring owner-operated businesses where the buyer will step into the operator role.

EBITDA

Earnings Before Interest, Tax, Depreciation & Amortisation

EBITDA = Net Profit + Interest + Tax + Depreciation + Amortisation. It measures operating profitability independent of capital structure and accounting decisions. Used by institutional buyers, private equity, and strategic acquirers evaluating businesses with professional management teams already in place.

Add-Backs

What Qualifies as an Add-Back

Add-backs are legitimate expenses that reduce reported profit but will not continue under new ownership. Common add-backs include owner salary, owner vehicle and travel, personal insurance, one-time legal or consulting fees, and non-cash charges. Buyers will scrutinise every add-back, so documentation is essential.

Multiples

How Multiples Are Applied

Valuation multiples vary by sector, growth rate, customer concentration, and business model. SaaS businesses with high recurring revenue typically command higher multiples than content or service businesses. The ranges shown are indicative only. Actual multiples depend on deal-specific factors including growth trajectory, market position, and buyer type.

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This tool is for indicative purposes only. Results are based on inputs provided and standard industry methodology. They do not constitute financial, legal, or tax advice. Actual valuations depend on many factors not captured here. Always engage a qualified advisor before making transaction decisions.